הפודקאסטים הטובים ביותר ב-Art Pricing (2025)

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Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt 37:26

4M ago37:26

37:26

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies. Join them as they discuss: The Journey to Pricing Mastery B2B vs. B2C Pricing Nuances Pricing for Customer Value Innovative Pricing Strategies in Action Th…

1
The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC 36:50

4M ago36:50

36:50

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies. Join them as they discuss: The Context-Driven Pricing Model The Value Table System The Right Way to Pricing The Significance of Having a Pricing Consultant or Team. The Impact …

1
Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero 32:21

5M ago32:21

32:21

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical rev…

1
The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O 41:16

5M ago41:16

41:16

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with cust…

1
Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors 42:43

6M ago42:43

42:43

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companie…

1
Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader 44:07

6M ago44:07

44:07

In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce. Join them as they discuss: The Complexities of Modern-day Pricing Models Salesforce's Shift to Consumption-Based Pricing Shifting Pricing Models in the AI Industry Crafting Effective Pricin…

1
Trailer 1:08

6M ago1:08

1:08

Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.soעל ידי Togai

1
Why Cash Does Matter with Ron Baker – 129 52:32

6+ y ago52:32

52:32

In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it? About […] The post Why Cash Does…

1
Why Profit Does Not Matter with Reginald Tomas Lee – 128 48:27

6+ y ago48:27

48:27

In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and […] The post Why Pr…

1
The Business Model of Tomorrow with Ed Kless – 127 46:47

6+ y ago46:47

46:47

In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3.0 by Michael Munger, and Subscribed by Tien Tzuo. This episode was recorded live at Kellys in Allen, TX–one [……

1
An Authentic After Action Review with Joe Woodard – 126 53:27

6+ y ago53:27

53:27

In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time. About Joe Woodard Joe […] The post An Authentic After Action Review with…

1
A Bookkeeper Learns to Price with Carrie Mulrooney – 125 37:58

6+ y ago37:58

37:58

In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, she had converted most of her bookkeeping practice to value pricing. About Carrie Mulrooney Carrie Mulrooney is the […] The …

1
It Is Not About the Technology with Jody Padar – 124 58:51

7+ y ago58:51

58:51

In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway. About Jody Padar Jody Padar is a CPA with 25 years […] The post It Is Not About the Technology wit…

1
Does Technology Replace or Liberate? with Jeff Kofman – 123 48:44

7+ y ago48:44

48:44

על ידי Episodes Archives - Art Of Value

1
Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122 53:24

7+ y ago53:24

53:24

In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges. About Wes Higbee Wes Higbee is the […] The post Emotional Blind Sp…

1
Using YouTube to Establish Authority with Hector Garcia – 121 58:15

7+ y ago58:15

58:15

In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video. About Hector Garcia Hector […] The post Usi…

1
The Impact of Technology on Value with Joe Woodard – 120 53:23

7+ y ago53:23

53:23

In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017. […] The post The Impact of Technolo…

1
Pricing, Procurement & the Ad Agency with Tom Lewis – 119 49:35

8y ago49:35

49:35

In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London. About Tom Lewis Tom Lewis is Financial Director at the Institute […] The…

1
The Who, What and Why of Value with Ed Kless – 118 45:19

8y ago45:19

45:19

In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology. About Ed Kless […] The post The Who, …

1
Prevention: The Next Legal Frontier with Carr and Lamb – 117 47:21

8y ago47:21

47:21

During this episode, Jeffrey and Patrick explain why the best legal problem is the one you never have. They share their experience as customer and attorney, and then colleagues helping Fortune 1000 companies create a culture of risk prevention. About Jeffery Carr Jeffry Carr is the Former Senior Vice-President and General Counsel at FMC Technlogies…

1
Commercial Litigation for a Fixed Price with Patrick Lamb – 116 43:12

8+ y ago43:12

43:12

In this episode, Patrick Lamb and I discuss his experience implementing value pricing at his law firm, and then consulting with other firms. Next, we explore the state of the business of law from the Value Line Adjustment to the Great Reset of 2008. About Patrick Lamb Patrick Lamb is the founder and a partner […] The post Commercial Litigation for …

1
Value Pricing in the Accounting 100 with Michelle Golden – 115 54:05

8+ y ago54:05

54:05

In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees. About Michelle Golden Michelle Golden is a Partner and […] The post…

1
Value Pricing for Business Counsel with Peter Carayiannis – 114 46:02

8+ y ago46:02

46:02

Peter Carayiannis started his legal career with a national law firm in Canada. Later, while working as a solo attorney, he discovered his niche, general business counsel to corporations. Peter then founded Conduit Law, which has become Deloitte Conduit Law, an affiliate of Deloitte. Among his unique qualifications, he is licensed to practice law in…

1
WordPress News Is Not A Commodity with Brian Krogsgard – 113 47:07

8+ y ago47:07

47:07

Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress …

1
Making the Switch at a Large Firm with Simmons & Barnes – 112 48:10

8+ y ago48:10

48:10

Dan Simmons is the Managing Director of the Lantern Legal Group, and Andrew Barnes is the Chief Financial Officer. The company is the largest regional law firm in Australia. Andrew is also President of the Australasian Legal Management Practice Association (ALMPA). This interview was recorded during a trip to the United States with John Chisholm. W…

1
Determining the Value of the Intangible with Nick Disabato – 111 42:17

8+ y ago42:17

42:17

Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. Nick is a frequency speaker at conferences including South by Southwest and Web 2.0. The Business of […] The pos…

1
The Most Important Thing About Pricing Vol. 3 – 110 40:53

8+ y ago40:53

40:53

For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, we revisit the answers from 30 of the expert […] The post The Most Important Thing About Pricing Vol.…

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Be Nice: The Rules of Customer Service with Lee Cockerell – 109 48:19

8+ y ago48:19

48:19

Lee Cockerell was a guest a previous episode of the Art of Value Show. At the end of that show, Lee suggested we do another interview to discuss the rules of customer services from his book The Customer Rules. While we will not cover all 39 rules, we will cover a dozen or so during this […] The post Be Nice: The Rules of Customer Service with Lee C…

1
Align Value with Your Target Market with Aaron Vidas – 108 50:26

8+ y ago50:26

50:26

Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […] The post Align Value with Y…

1
After You Create Value, Profit First with Mike Michalowicz – 107 47:40

8+ y ago47:40

47:40

Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […] The post After Y…

1
Revenue Generation for Ecommerce with Kurt Elster – 106 47:21

8+ y ago47:21

47:21

Kurt Elster is an e-commerce consultant who specializes in the Shopify platform. He is a founder and partner at EtherCycle, and host of the Unofficial Shopify Podcast. He earned his MBA from Illinois Institute of Technology. Kurt is a newlywed, and the theme for his wedding was “Day of the Dead,” the Mexican version of Halloween. […] The post Reven…

1
The Legacy of Value and Pricing with Paul Kennedy – 105 51:59

8+ y ago51:59

51:59

Paul Kennedy is a co-founder and partner at O'Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, Paul explains how OBK transitioned to value pricing over a 5-6 year […] The post The Legacy of Value a…

1
The Value of Significance with Aaron Walker – 104 43:25

8+ y ago43:25

43:25

Aaron Walker founded View From the Top to help men live a life of significance. In this episode, we discuss his journey from the pawn business to coaching men. In the first one, we explore being the right fit for the customer. During the second segment, Aaron describes selling and pricing in the pawn business. In […] The post The Value of Significa…

1
The Freedom of Value Pricing with Chris Blunt – 103 50:23

8+ y ago50:23

50:23

Chris Blunt is a software developer from the United Kingdom and a member of the Art of Value Society. In this episode, we discuss his transition from hourly billing to value pricing. In segment one, we explore his motivation to move from hourly rates to pricing on value. During the second segment, Chris explains how […] The post The Freedom of Valu…

1
Designing Value for Your Online Course with Janelle Allen – 102 48:05

8+ y ago48:05

48:05

Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, learner success. During the next segment, she explains how to determine what success […] The post Designi…

1
Narrative Is the Medium for Value with Chris Lema – 101 49:50

8+ y ago49:50

49:50

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actual…

1
The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin – 100 49:37

8+ y ago49:37

49:37

Daniel Lapin is best known as America's Rabbi. In this episode, we discuss his book Business Secrets From the Bible. In the first segment, he defines “ancient Jewish wisdom” and then defines business, money, and wealth from a Biblical perspective. During the next segment, we contrast the spiritual and physical nature of business. In the last […] Th…

1
To Increase Value, Create an Experience with Joe Pine – 099 57:38

9y ago57:38

57:38

Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have to revise to sell a ticket to engage with your business? The answer to this question can launch your business beyond the first three stages of economic value–commodity, goods and services–to the fourth stage, the experience. The p…

1
Discover Impact, Meaning and Feeling with Matthew Tol – 098 49:33

9y ago49:33

49:33

At times, value pricing can seem complex. However, if you boil it down to the core elements it is listening to the customer, discovering the impact and then creating options. Matthew Tol is passionate about the fundamentals and believes you should expand discovery to include the meaning and feeling to the customer to fully understand the value land…

1
Value Pricing Is A Competitive Advantage with Michael Bradley – 097 44:58

9y ago44:58

44:58

As a profession, lawyers may be the most resistant to value pricing due to their conservative nature. However, this is the very reason Michael Bradley from Marque Lawyers considers it a strategic advantage. The outcome for the customer is the first priority. If Marque cannot create value for the customer, they will not engage simply to make money. …

1
How the Customer Decides to Buy with Sean D’Souza – 096 48:42

9y ago48:42

48:42

In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase. The post How the Custom…

1
A Value Conversation for the Solopreneur with Eric Davis – 095 49:33

9y ago49:33

49:33

Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. Then use the value conversation to identify and educate customers that you can serve and with whom you…

1
Value and Pricing in the Enterprise with Matthew Habuda – 094 47:28

9y ago47:28

47:28

After discussing the limitations of hourly rates in a Facebook group, Matthew Habuda decided to give value pricing a chance. He started with a small project and progressed to a Fortune 500 opportunity. Along the way, he had to convince the customer and subcontractors it was the right decision. He shares his results and why he will never bill by the…

1
Learning the Art of Frame Control with Oren Klaff – 093 46:53

9y ago46:53

46:53

Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor's interest during a presentation. The same concepts apply when you are having a value conversation. When you encounter resistance […]…

1
Seek the Desired Outcome First with Lincoln Murphy – 092 1:00:37

9y ago1:00:37

1:00:37

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […] The post Seek the Desired Outcome First with Lincoln Mu…

1
The Mental Health of the Entrepreneur with Cory Miller – 091 50:25

9y ago50:25

50:25

Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see […] The post The Mental Health of t…

1
Singing the Praises of Value Pricing with BJ Lee – 090 50:50

9y ago50:50

50:50

Making money as a music teacher is tough, especially if you charge by the hour. That is why BJ Lee and his wife Sylvia decided to use a different business model in their vocal coaching practice. They wanted to price their services based on the results their student would achieve rather than the time for the […] The post Singing the Praises of Value…

1
Compensating Your Team Based on Value with Christopher Marston – 089 46:02

9y ago46:02

46:02

For over a decade, Chris Marston has been paying his team based on the value they create for the law firm. Each employee can choose how to serve a customer in an engagement from five different roles. The contribution of the role, the lifecycle of the project and the importance of the customer to the firm determine the compensation paid. His "value"…

1
The Mindset for Creating Value with Dennis McIntee – 088 43:38

9y ago43:38

43:38

The first step to pricing based on value is to believe you create value. Belief starts in your mind. My guest, Dennis McIntee, teaches managers and administrators to create a high-performance culture within their organization. The only way he can challenge his customers to reach higher is if he has a value mindset. Two requirements to achieving […]…

1
Creating Proposals That Win Business with Curtis McHale – 087 49:33

9y ago49:33

49:33

The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer […] The p…

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