In this episode of The Bold Entrepreneur Podcast, Jen Kinal interviews Jodie Brown, a marketing strategist for creative hair and beauty entrepreneurs. Jodie shares her journey from being a hairstylist to a marketing expert, emphasizing the importance of building an iconic brand, creating intentional content, and designing a business that aligns with one's values.

• Jodie's Journey: Jodie transitioned from hairstyling to marketing after recognizing a gap in social media education within the beauty industry. She built her clientele quickly using social media and then started helping other stylists.

• Building an Iconic Brand: This involves identifying the change you want to see in your industry, standing for a strong message, and consistently communicating that message. Repetition equals reputation.•

• Intentional Content Marketing: Jodie introduces the "Online and Attract" framework, focusing on building a brand, conquering the fear of being seen, and providing tactical content. Storytelling is crucial for building trust and showing potential clients what's possible for them.

• Beyond Social Media: Jodie recommends building an email list and creating long-form content (podcast, YouTube, blog) to showcase expertise and nurture relationships. Collaboration is key for growth.

• The Power of Retreats: Jodie shares how a trip to Italy inspired her to host retreats for creative entrepreneurs. The retreats focus on providing a top-notch experience, a specific transformation, and an intimate setting.

• Building a successful business requires a strong brand message, intentional content, and a focus on creating a positive experience for clients.

• Social media is a powerful tool, but it's essential to go beyond surface-level content and connect with your audience on a deeper level through storytelling and authenticity.

• Collaboration and networking are crucial for growth, and it's important to be generous with your expertise.

• Don't be afraid to pivot and shift your business based on what's working and what aligns with your values.

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Podcast: The Visionary Rising - https://www.jodiebrown.ca/visionaryrising

Ready to connect, grow, and get bold in your business? Grab your ticket to The Be Bold Conference — a powerful one-day event designed for women in business who are ready to level up. Don’t wait — tickets are limited! https://jenkinal.com/be-bold-conference/

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Intro and Outro music credit to Mikhail Smusev and Pixabay

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